Sartorium
Sartorium is a men's clothing brand known for its commitment to quality, style, and sophistication. With a growing customer base, Sartorium sought to refresh its brand image to better align with its modern, upscale clientele.
DISCLAIMER: NOT A REAL BRAND
Objective
Logo Redesign: Create a logo that reflects the brand’s identity and resonates with its target audience.
Social Media Posts: Develop a cohesive social media strategy with engaging and visually appealing content.
Research and Inspiration: Analyzed competitors and gathered inspiration from high-end fashion brands to understand current trends and identify unique elements.
Concept Development: Brainstormed various concepts that represent sophistication, modernity, and timeless style.
Design Execution: Crafted logo drafts, focusing on typography, iconography and my vision for social media content.
Final Logo: A sleek, minimalist design featuring a stylized 'S' integrated into the shape of a men's tie. The logo features sharp lines and a modern typeface, with a classic black and white color palette. An optional gold accent can be added in the future for premium branding materials.
Sartorium's look perfectly captures the vision of modern sophistication